I won’t speak about the glamorous Grand Egyptian Museum (GEM) inauguration in this post — that event deserves a quieter, clearer moment, away from all the noise.
Instead, I want to talk about something else that caught the attention of many Egyptians last Saturday, right after the GEM’s glamorous opening ceremony.
That “something” was none other than a campaign ad by New York City mayoral candidate Zohran Mamdani, targeting Arab American voters with a video in which he spoke Arabic.
أنا اسمي زهران ممدان وعم رشّح حالي لأكون العمدة الجديد في مدينة نيويورك pic.twitter.com/ptfVdpansX
— Zohran Kwame Mamdani (@ZohranKMamdani) November 1, 2025
Speaking in a mix of Levantine and Egyptian accents, Mamdani visited a bodega — most likely Yemeni-owned, as many are — and greeted the resident cat with the Egyptian phrase “Ezayak ya basha” (How are you, Pasha?).
He also stopped by a Palestinian falafel shop, which, unsurprisingly, infuriated several pro-Israeli Zionists online.
But aside from that “Ezayak ya basha” moment, there was another scene that meant a lot to many of us — a subtle reminder of Egypt’s enduring soft power. In the background, one could hear a familiar tune: Mona Abdel Ghany’s 1987 hit “Yalla Ya As-hab” (Come Along, Friends).
Even though Mamdani studied Arabic in Egypt and his wife is Syrian American, I doubt either of them recognized that song. Clearly, someone on his campaign team is Egyptian — and has excellent taste in nostalgic 1980s pop.
But this wasn’t the only unexpected Egyptian pop culture cameo in New York City’s most heated mayoral race of the 21st century.
Just last month, we witnessed what could only be described as a meeting of the titans: Egypt’s Mohamed Ramadan meeting with former New York Mayor Eric Adams. (Yes, as you probably guessed from this post’s title.)





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